It’s time for Israel to get Back to Business

For most of the last 12 days, Israel has been in a state of Neverland.

Kids are not in school the last few weeks before the summer break.

High school kids have had their final exams pushed until whenever.

Parking lots are almost empty.

Train stations are at half strength due to a lack of security personnel.

Every parent is back in the IT technical support role while their kids are back in Zoom School.

And most shocking… traffic to Tel Aviv is non-existent.

But…

Most shops are open (except for HOT!), some restaurants are not.

Certain companies have provided “war time” relief from office attendance or straight out paid leave (see Microsoft Israel).

And the War goals of returning the hostages and removing Hamas have not yet been achieved.

So…

As I write this first entry, the ceasefire with Iran has lasted a whole 12 hours

There are less gunships, helicopters and rockets flying over my house and office.

Maybe tonight is the night that my family will get another chance to sleep through the night without any alerts or alarms.

Now it’s time for Israel to get Back to Business….

Israel is a community of makers and builders. No matter what.

I’ve witnessed this with my own eyes.

Wars, plagues, rain storms, mud slides.

None of this phases Israeli makers and builders.

Yes, we know that 75% of the world’s countries are against or ambivalent towards us.

But we continue to create, innovate and build.

Now it’s Our Time

As we launch this new site and I3 Capital, my partners and I are excited about what’s in store for the future of Israel and our people.

We are committed to providing the highest level of service, expertise and skill in both regulated and non-regulated capital markets services.

We are committed to the future of Israel and all of it’s people.

Let’s begin.